Durex is a brand name used for various products worldwide but is known mainly as the condom brand manufactured by the multinational SSL International, based in the UK.

History

The London Rubber Company was a small company founded in London in 1915 by LA Jackson, a representative of hairdressing items in a small room behind a tobacco shop where he sold condoms imported from Germany. The business of condoms became important in the early century London and soon the company began to increase their income.

In 1929, the London Rubber Company recorded the Durex brand, an acronym formed from the English phrase Durability, Reliability & Excellence (durability, reliability and excellence), a name that combined the qualities you should have a condom. Even today there is a popular belief that the name refers to Durable Durex Latex (latex durable).

In 1932, he opened his first factory Durex condoms in Hackney and specialized in the production of latex condoms. This action was finally consolidated the business, and the growing demand led to the London Rubber Company soon became a corporation.

With the outbreak of World War II became increasingly more complicated the provision of condoms from Germany, until he finally broke down completely in 1941. In this situation, the London Rubber Company had to expand to meet the high demand for Durex condoms he received from the military in combat.

In 1950, the company became publicly owned. It was then undertaken, through the injection of capital that this led, a technological innovation process that would culminate with the full automation of the manufacturing process of condoms, being a pioneer in this regard. With this new system, you could make more of Durex condoms in much less time, and also improved the technique of manufacturing the same, which allowed a higher quality end product.

Moving in this direction, Durex was the first brand that, in 1953, developed an electronic system tested condoms, introducing definitely in the process of manufacturing the same. Currently this process is one of the main guarantees of the brand. In 1957, Durex UK launched the world's first lubricated condom. This innovation would eventually be introduced for all brands of condoms.

In 1962 the London Rubber opened its first family planning clinic in the UK and Durex condoms became available through the National Health System. The purchase of Julius Schmid Inc. in 1963 was the gateway to the American market. The following year, Durex got through the British Standard and also launched Durex Information Service. The LRC also launched the first prophylactic vending machines. The first major contract to supply through this new system would come in 1968, with a brewery. A year later Durex launched the first anatomically shaped condom.

The business continued to grow throughout the 70's, to become an object commonly available pubs, convenience stores and supermarkets around the world in the early 80's. This phenomenon was also encouraged by the discovery of AIDS and HIV and that condoms provide protection when prevent the spread of the disease, which meant, in turn, a significant increase in sales. In 1982, Durex launched its first advertising campaign using posters with the slogan "Closer Encounters" (close encounters), two years later won the award for Best Print Ad Cleo International, through its ad that featured a pregnant woman. In 1987, was the first Durex brand condoms announced on television. Meanwhile, the British government launched the "Do not die of ignorance" (not die of ignorance).

Produce

Currently you can find Durex products on five continents. Its products include a wide range of male condoms of different types: classic, sensitive, extra strong, extra lubricated with flavors (banana, chocolate and strawberry), color, among others. He has also achieved great success in sales of accessories vibrators, existing simulators rings for men and women.